Activated charcoal in cinematic 3D space.
Sensory 3D product commercial showcasing the texture, translucency, and grapefruit freshness of the Fiama gel bar.
- Contribution
- Rahul Saranya · 3D Product Animation & Lighting
- Project
- Commercial client work
- Disciplines
- 3D product visualization / CGI / look development
Watch the 3D product visual.
Motion craft & visual breakdown ＋
Constructed an atmospheric dark-slate studio setting with 3D product rendering, subsurface scattering, ambient charcoal smoke, and floating citrus accents to highlight body, face, and hair versatility.
Creative constraint. Photorealistic gel bar lighting required precise refractive shaders to capture the glitter particulate inside the bar without slowing render times.
Commercial brief.
Soap and gel bar commercials struggle to convey skin feel and cleansing power without looking generic.
Motion & 3D execution.
Constructed an atmospheric dark-slate studio setting with 3D product rendering, subsurface scattering, ambient charcoal smoke, and floating citrus accents to highlight body, face, and hair versatility.
Photorealistic gel bar lighting required precise refractive shaders to capture the glitter particulate inside the bar without slowing render times.
Let’s make it work.
And make it feel right.
Commission motion or 3D project
43Fevicol · The Bonding Tweet
Topical commercial motion film turning Harsh Goenka’s viral bonding tweet into an iconic brand moment.
Rahul Saranya · Motion Direction & 2D/3D Animation
44Britannia · First Coffee Cracker
Commercial launch film and campaign case study introducing India’s first coffee cracker with pop-art motion design.
Rahul Saranya · Motion Graphics & Visual Direction