Culture, carried into commerce.
An apparel storefront with product choices that stay clear from selection to cart.
- Contribution
- Storefront design & engineering
- Project
- Studio project
- Explore
- commerce / product options / cart
Choose a colour. Find your fit.

Reconstructed interaction · sample data
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How this works +
Keep product options and the cart summary in the same state model. The reconstruction uses a sample tee and shows unavailable combinations as an explicit state.
The boundary. The current public store sells apparel. This demonstration uses sample inventory; production availability must be checked against Shopify.
The problem worth solving.
Apparel shoppers need to understand the selected size, colour and quantity before adding a product to their cart.
A considered approach.
Keep product options and the cart summary in the same state model. The reconstruction uses a sample tee and shows unavailable combinations as an explicit state.
The current public store sells apparel. This demonstration uses sample inventory; production availability must be checked against Shopify.
The actual interface.


