Engineering, design & marketing.

Complex
engineering.
Beautifully made.

We build websites, software and interactive experiences - and create the campaigns that bring people to them.

Mumbai, India Engineering meets creative.
Interactive showcase
Procedural demonstration garment in sage cotton
Cotton · sage

Knittire

Explore the 3D material study

↗

Interactive reconstruction · demonstration model

Built to be explored. Photography · Lerone Pieters
Selected engineering work

Built for the difficult parts.

Voice systems, financial automation, and interactive commerce.
Open a project. Try the thinking.

Selected 3D motion & animation

Visual direction that commands attention.

Commercial 3D product rendering, broadcast TVC slates, and high-impact social films.
Led by partner Rahul Saranya.

Selected marketing & creative work

Campaigns that bring people in.

Paid search architecture, feed optimization, and high-retention creative.
Led by partner Rahul Saranya.

Studio capabilities 01

Storefronts & commerce

High-speed headless storefronts, custom checkout experiences, and conversion architecture.

02

Software & automation

B2B voice workflows, internal financial tooling, automated pipelines, and Android applications.

03

Interactive experiences

Procedural 3D configurators, visual storytelling, lookbooks, and considered motion design.

04

3D motion & animation

Commercial 3D spots, TVC end slates, photorealistic product rendering, and broadcast animation. Led by partner Rahul Saranya.

05

Marketing & creative

Paid search and Meta campaigns, product feed architecture, direct-response copy, and campaign landing pages. Led by partner Rahul Saranya.

Leadership
Aryan Panchal - Founder & Engineering Lead
Founder & Engineering Lead

Aryan Panchal

I build web products, Android apps and automation systems. I care about the difficult parts underneath - and how simple the finished experience feels.

Mindmaxing brings that engineering approach together with design, campaign strategy and creative production.

Rahul Saranya - Partner & Motion Graphics Lead
Partner & Motion Graphics Lead · Creative Growth

Rahul Saranya

I direct commercial 3D animation, broadcast motion design, and high-converting marketing campaigns. From national TVC end slates to digital campaign reels and acquisition strategy, I focus on creative that commands attention and drives revenue.

Commercial portfolio spans 3D motion and campaign creative across Fevicol, Britannia, Fiama, Cuticura, Zupee, and MotoGP. At Mindmaxing, I lead visual direction, 3D motion, and creative growth.

An idea, a problem, a possibility.

Tell us what you want to
build or grow.

Bring the complicated part.
We’ll figure out a considered way through it.

[email protected]
Direct to the people building it.